Big things
are happening at Coronado Golf & Beach Resort. The facility, which
is part of a country club popular among Panamanian well-to-do families,
is not only experiencing a facelift, but is also promoting itself
to North American, Asian and South American markets thanks to its
new set of all-inclusive packages.
"We
are definitely going through a process of change. In the past, we
were a country club offering hotel rooms. Today we’re a hotel
offering a country club", said Mr. Federico Capella Castro, the
hotel’s new manager.
Mr. Capella
said his sales team is working hard in Colombia, which, after the
United States, is the largest ‘exporter’ of tourists to
Panama. The results of the campaign have been very encouraging, as
it has focused on marketing the facility’s forte, golf.
The first
groups of golfers attracted by the hotel’s new packages hail
from Europe, although Mr. Capella explained that the Japanese market
is also a target. "There is no doubt that Japanese businessmen
love golf and we’re sure they will fall in love with what we
have to offer. The cost of a day’s use of a golf facility in
Japan, for example, could cost US$300.00 or more. At Coronado, the
use of the golf course costs US$30.00 a week".