Nordstrom promotes Panama on German TV

Nordstrom (far right) addresses an international panel during the TV show.

The Deputy Manager of the Panama Government Tourist Board (IPAT), Carl Fredrik Nordstrom, was a guest of the popular German TV show, "Adventure World Talk", hosted by journalist Judith Adloch. Aired on Berlin’s VOX TV, the program focused on new tourism trends and markets.

Mr. Nordstrom headed a Panamanian delegation at the ITB international tourist fair in Berlin earlier this month.

The IPAT booth at the fair attracted a great deal of attention. A “tipico” dance group performance at various times of the day.

Focus at Colombian tourism fair

Patricia Puentes (Focus Publications), Alex Zapata (Viajes Arcoiris); Pierre Cruz (Hotel Playa Blanca); Orlando Chaparro (Grupo Hotelero del Pacífico), Miguel Aizpurua (Mall Multiplaza Pacific).

Representatives of Panamanian tourist-related companies took part in the recent ANATO tourist fair in Bogotá, Colombia. The group was led by Mr. Omar Ching, head of the International Marketing department of the Panama Government Tourist Board (IPAT).

One of the most important regional fairs of the industry, ANATO is organized by the Colombian Association of Travel and Tourist Agents.

Sr. Pedro Sarasqueta (Panama Realty); Norissa Small (Hoteles Riande), Tomás Rodríguez (Empresar Bern)

Focus Publications (Int.) S.A., the parent company of “The Visitor”, “Focus on Panama” and “FOB Zona Libre” catalogue, distributed copies of its publications to nearly 8,000 tourism professionals from 30 countries.

Mr. Omar Ching, head of IPAT's International Marketing department.

Tourist Board gets a new home

Ipat's new headquerters, on Avenida Samuel Lewis.

Headquartered for many years at Atlapa Convention Center, the Panama Tourist Bureau (IPAT) is moving to its new home: a modern-looking, glass building on Avenida Samuel Lewis, in the heart of the city's hotel and banking district. The move will take place throughout the month of April.

IPAT was founded in 1960 and was elevated to government ministry status in 2004. In recent years, the organization's marketing department has led a successful promotional campaign, participating in major tourism fairs abroad.

The current head of IPAT is famous actor and singer Rubén Blades.